![]() ![]() It’s reasonable to assume that if these shenanigans are taking place in the private sector, they’re also going on in politics. These pages also include real-life examples of CYA actions when companies discover they’re under the spotlight. Reading through this, there is a sense of how a lawyer might build a case – collecting data and even documenting IP addresses or other vitals to try to determine a writer’s actual identity. For example, take a look at these informative pages from, a business involved in the structured settlement industry.Īlong with helpful descriptions of terms like whinger and troglodyte, these long text entries show how a company responds to sockpuppet marketing that attacks its livelihood. This is just one of the reasons why Cutts and others are telling companies to knock it off, while warning company employees that they might be entering dubious territory by following these kinds of commands from above.īeyond the Lifestyle Lift case, other kinds of online details reveal what happens when someone responds to sockpuppet marketing. ![]() This prominent case is often cited as an example of how sockpuppet marketing actually leads to actual prosecution. Cuomo, then New York state’s attorney general, and his office got involved enter the $300,000 fine. According to this 2009 New York Times article, Lifestyle Lift allegedly created and used fake online identities to hawk plastic surgery procedures, demanding that its employees "pretend they were satisfied customers." Andrew M. The $300,000 SockpuppetĪlthough Cutts never mentions the name of the company, a moderate bit of Internet sleuthing leads to details about the lawsuit: Lifestyle Lift Holding, Inc. ![]() So, if you’re doing things that you would feel ashamed of…then, you might want to reconsider the technique that you’re using," says Cutts. "If you’re marketing online, people take that as seriously as if you’re marketing in all other kinds of media. ![]()
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